The following is a blog from Legacy released February 9th, 2015
Source: Legacy Blog
The term “left swipe”, as a way to define something as unattractive, has made its way into everyday conversation via social media and dating sites. A social experiment about an online dating app shows that profile pics where someone is smoking receive almost twice as many “left swipes” as those of non-smokers.
To highlight this fact, Becky G and Fifth Harmony, King Bach, Grace Helbig, Harley Morenstein, AlphaCat and other Internet icons joined truth and created “Left Swipe Dat”, a video that sends the message that smoking is not only deadly, it’s unattractive.
“I was excited to work with truth because I know that this is an issue that our generation can own and win. It’s an issue that impacts each and every one of us,” said Becky G.
She’s right! A majority of teens –92 percent– don’t smoke cigarettes, but the fight against tobacco is not over. Today’s teen smoking rate is eight percent but Big Tobacco isn’t walking away, so neither should we!
A recent study in the journal Pediatrics found that one in four teens admit to “social” smoking and (incorrectly) believe that smoking intermittently (fewer than five cigarettes a day) poses no harm to them at all. In addition, teens are trying other tobacco products, like hookah, flavored cigars and e-cigarettes. Some of these products may be believed to be less harmful than cigarettes.
“Left Swipe Dat”draws attention to the fact that ANY amount of smoking is still considered smoking and that “left swiping” extends beyond traditional cigarettes to other tobacco products.
truth aims to spark conversations about tobacco use with its “Finish It” campaign. We hope “Left Swipe Dat” will motivate teens to positively impact their futures and to make their generation the one to end tobacco use for good. We hope you agree that giving teens the chance to spread the message via a music video takes the campaign to a whole new level. #LeftSwipeDat