and truth team on campaign to clean up cigarette butt litter and truth team on campaign to clean up cigarette butt litter

The following is a press release from Legacy released August 5th, 2015
Source: Legacy, one of the largest global organizations for young people and social change and truth, the nation’s longest running and most successful youth smoking prevention campaign, have teamed up to provide another outlet for teens interested in ending smoking: Get the Filter Out (GTFO).  Cigarette butts are the most littered item globally, making them now only an eyesore, but a massive environmental problem. The campaign encourages young people to clean up cigarette butts before they have the chance to harm wildlife or leach toxic chemicals into the environment.

The teen smoking rate in the United States reached 8 percent last year, down from 23 percent in 2000, making ending tobacco achievable. GTFO offers another way for teens to creatively join, support, and make an impact on the tobacco issue – this generation has the power to #FinishIt altogether.

Read these 6 shocking truths about cigarettes and the environment:

#1:Cigarettes are the most littered item on earth.

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#2: 1.69 billion pounds of butts end up as waste each year.

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#3: One tree is killed for just 15 packs of cigarettes.

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#4: The white fibers you see in a cigarette filter are NOT cotton, but a plastic that can persist in the environment. 

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#5:The best way to prevent cigarette litter is to end smoking.

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#6:Only 8% of teens still smoke, 10 times that many people own blankets with arms.

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Young people can sign up for the campaign at: Registrants will be equipped with a free action kit, bags and gloves to help clean up cigarette butts in their community. By sending in a photo of themselves cleaning up butts, teens can be entered in a drawing to win a $10,000 scholarship from The GTFO campaign runs through September 30th.

To learn more about or join the campaign, visit:

About makes the world suck less. One of the largest global orgs for young people and social change, our 4 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere. *mic drop

Visit for more information.

About truth:

truth® is the most successful and one of the largest national youth smoking prevention campaign. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truth gives teens facts and information about the tobacco industry and its products, allowing them to make their own informed choices about tobacco use. Research-proven as an effective public health intervention, the campaign is credited with keeping hundreds of thousands of teens from starting to smoke. To learn more, visit truth is directed and funded by Legacy, a national public health foundation located in Washington, D.C. Legacy was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more about Legacy’s life-saving programs, visit

Erica Olmstead's journey with youth advocacy and tobacco control began as a youth advocate in New York with the Reality Check program. Over the past 12 years, she has continuously focused her efforts on empowering youth to advocate against corporate tobacco, first as a youth advocate, later as a Reality Check Program Coordinator and now as a member of the Youth Advocacy team at the Campaign for Tobacco Free Kids in Washington, DC.


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